THE CAMPAIGN

For the release of A Quiet Place Part II we set up a digital brand promotion with Well&Truly – #DareToCrunch. As part of the partnership we brought in Harvey Armstrong and Tristan Phipps from Made in Chelsea to record a video of Harvey trying to scare Tristan at a screening which was pushed out via their channels, Well&Truly’s channels and our own. On top of this the guys posted a call to action to see the film and head to the specially design Well&Truly website where a competition to win X by Kygo headphones, a years supply of crisps plus AQP merchandise were on offer.

Influencer packs containing film merchandise and Well&Truly were also sent out.

We also sourced a number of X by Kygo headphones for promotions across SciFiNow (included in the newsletter twice), Hey U Guys and MyFilmClub. We also sourced over £1k worth of audio tech for a promotion across the Sky VIP app.