Lockdown Initiatives worth Shouting About
“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty”
What is #CovidKindness?
It goes without question that the pandemic is shaping our industry in ways that we could have never predicted. With change comes extreme difficulty but also the profound human ability to adapt and thrive. Strike Media has discovered over the past few weeks that if you look below the surface of the chaos, huge amounts of creativity and kindness is manifest in bright new online business ideas to help others. This collective ‘not knowing’ has prompted a sort of stripping back of ego and realisation of common humanity that is pretty inspiring.
We are on a mission to celebrate the fabulous individuals who have shown the courage to make lemonade out of lemons during lockdown by starting online initiatives to help others. See below for our pro bono PR work for Blossom Antenatal and Your Local Delivered.
Please do drop us a line if you would like us to help you spread the word about your lockdown initiative!
A group of mums based in Harrow, North West London came together to launch Blossom Antenatal at the beginning of lockdown, to help expectant mothers in desperate need of help. Drawing on years of experience working with in the NHS, they, along with expert teachers in the field, are volunteering their time to offer free breastfeeding workshops online through Zoom.
Blossom’s aim is to ease the burden on the NHS and support expectant families, as all NHS classes of this kind have been cancelled during the pandemic. As it stands, the NHS cannot do online classes due to GDPR and bureaucratic red-tape. Blossom Antenatal, who already have the backing and support of a number of NHS hospitals and NHS workers, have stepped in to offer a virtual helping hand. Normally, 30% of new mums in hospital ask for breastfeeding classes. 1200 mums have already booked into classes in just over a week and Blossom is growing into an invaluable support network, with their messaging even reaching the other side of the world- the group has received calls and emails from mums in Australia asking for help.
We worked with the Blossom team to pull together a themed press release as well as a target press list with a very quick turn around. We were thrilled to secure an interview on Sunday 5th April on BBC 5 Live with one of the Blossom teachers and a mum to be. A number of our family friendly brands have got behind them, as well as TV personality and influencer, Anna Williams. We also have some great features and mummy blogger coverage lined up. Watch this space!