Rocketman #SharethePride Campaign
This was a great campaign for Paramount Pictures, generating awareness about their partnership with Picturehouse, Empire and Cineworld cinemas to offer 2 for 1 Rocketman tickets during Pride in London.
Based on a true fantasy, Rocketman is an epic musical fantasy about the incredible human story of Elton John’s breakthrough years. The film follows the fantastical journey of transformation from shy piano prodigy Reginald Dwight into international superstar Elton John. This inspirational story – set to Elton John’s most beloved songs and performed by star Taron Egerton – tells the universally relatable story of how a small-town boy became one of the most iconic figures in pop culture. Rocketman also stars Jamie Bell as Elton’s longtime lyricist and writing partner Bernie Taupin, Richard Madden as Elton’s first manager, John Reid, and Bryce Dallas Howard as Elton’s mother Sheila Farebrother.
We sent out a press release about the offer and had some fantastic coverage from British LGBT Awards, a plug on FUBAR Radio’s ‘The Harriet Rose Show’, which was a special show on LGBT artists and Essentially Pop. This was also covered by 15 other publications in the space of a day from the LGBTQ+ target audience.