Style My Kid

The team at Strike has been working with the children’s fashion boutique, Style My Kid, to spread the word about their new investors, warehouse and gorgeous collections. We have been giving them social media advice, organising gifting with mummy influencers and helping them with their messaging. The brand prides itself on providing ‘beautiful clothes at beautiful prices’, sourced ethically from independent designers around Europe, so we have been targeting everyday mum audiences as well as AB1 readerships for the more luxury items.

We’ve secured coverage on the Mumsnet twitter and instagram pages,, Little London (print and e-newsletter) and Even Angels Fly blog.  We’re in conversations with the luxe gifting initiative for new mums, Bump to Box, which was also started by two first time mums who believe in supporting independent, sustainable brands. Strike look forward to cultivating this relationship into the festive season and new year as well as seeking new partnerships with brands from all walks of the mothering and childcare spectrum.

The history of Style My Kid… was originally created by new mum Amy Lunt in 2017, when on maternity leave and struggling to find the style of clothes she wanted to buy for her new-born son. She saw a gap in the market for high quality, tastefully designed clothing for little boys in particular and soon made Style My Kid a home to individually sourced, independent brands that didn’t cost the earth. In April 2019 Anne Miles, Dan Harriss and Julie Harriss took a majority ownership of the business in order to assist Amy with its development.

The website caters for little boys and girls, from babies to children aged six. With high quality clothes and accessories, including a wide range of organic lines, the new owners pledge to stick to their ‘beautiful clothes at beautiful prices’ promise.