ZED Events: Wasteland


During the Zed Events ‘Christmas Campaign’, Strike Media handled publicity for the immersive Zombie Experience. Following a press trip, coverage was achieved in BBC News & MTV, with Talk Radio & BBC WS covering the event. Zed Events returned with their new event wasteland in April this year following on from the success of their Christmas Party. Strike were again tasked with handling their publicity and achieved a targeted and diverse range of coverage from the likes of Geektown, Digital Spy and Horror News.


The Wasteland Experience is the world’s first true post-apocalyptic combat scare attraction, the ultimate bonding event for friends and colleagues alike. Set in a 25,000sqft abandoned shopping mall, the experience involves more than two hours of full immersion in a Mad Max style movie set, where you must fight for your survival.

From arrival, the thrill seeker will be part of an unfolding story that will play out in real time. They will be guided through the experience by actors who will assign team tasks. Zed Events will provide guests with iCombat tactical training system weapons. These are the most realistic weapon simulators in the world and are used by the armed forces for training.

A Zed Events experience is like being in a film, except you are not acting. The fear is real. This is what is meant by ‘Full Immersion.’ The team use movie quality Special Effects, weapons and props (provided by Hollywood SFX artists) to achieve something that is unrivaled in live survival horror. This will be something that you will never forget. You simply turn up and take part. Everything is taken care and provided for you, you just need to survive. Sounds easy, right?

Zed Events survival experiences are rated incredibly highly, achieving five stars across the board from customers who dubbed it ‘absolutely brilliant and totally believable’, ‘to this day we think it is the best thing we’ve ever done’. A simply ‘WOW’ experience.