Introducing Strike Media – The Family Edition
Founder Wez Merchant says ‘We’ve found we have been approached many times about our work with family titles and see this niche as something that brings true value and awareness to our clients campaigns. Having a specific department really enables us to really concentrate our efforts.’
Recent Case Studies:
Sonic The Hedgehog
We were excited to kick off Strike Media: The Family Edition with Paramount’s latest family-friendly hit Sonic the Hedgehog! In the build up to the theatrical release Strike managed all promotions for the film, organising two large print competitions one in iNews and the other in Time Out as well as loads of online competitions for the incredible Sonic merch Paramount supplied.
We also worked with some of our loyal brands to supply some tasty blue treats and sweets for some extra special influencer screenings in the lead up to the films record breaking release!
CBeebies Christmas Show – Hansel & Gretel
We’ve had great fun channelling our inner kidult working alongside Modern Films to promote this Event Cinema campaign! Strike has been cultivating a targeted family guestlist, activities and goody bags for the Leicester Square premiere in partnership with Children in Need and raising awareness of nationwide screenings through news pieces, listings and competitions.
We were delighted to secure samples for goody bags at the Cineworld, Leicester Square premiere on 24th November from some great brands. Our friends at Heavenly Tasty Organics, Fruit Bowl, Creative Nature, Childs Farm and Happy Monkey Smoothies have all provided goodies to fill Children in Need tote bags on the seats of the huge iMAX screen. Creative Nature are bringing their brand new vegan Gnawbles before they go on sale in supermarkets next week!
It was great to get CBeebies involved in the Childs Farm Christmas Gifting to their ambassadors and influencers. We designed personalised invites, which went in a gift boxed alongside limited edition Childs Farm products. Invites went to Giovanna Fletcher, Cara Delahoyde, Michelle Heaton and Stacey Soloman. Michelle posted the invite to her 225k followers on an instagram story, tagging Children in Need.
Strike also sourced 500 gingerbread men from a local London gingerbread baker, which will be sold in the foyer of the cinema to raise money for Children in Need before the show starts. The travelling arts and crafts gurus, The Creation Station, will be setting up a themed craft station, where kids can make paper lollipops with the Hansel and Gretel title treatment on the front.
Coverage targets have been very specifically aimed at mums with young children and regional listings, to raise awareness of the screenings in cinemas across the country on 31st November and 1st December. Competitions ran with influential publications for mummies and families, including Little London Magazine (print and online), Junior, The Chelsea Mama, HeyUGuys and Life According to Mrs Shilts as well as leading Children’s brands such as Creative Nature, Happy Monkey Smoothies and The Creation Station.
Style My Kid
The team at Strike has been working with the children’s fashion boutique, Style My Kid, to spread the word about their new investors, warehouse and gorgeous collections. We have been giving them social media advice, organising gifting with mummy influencers and helping them with their messaging. The brand prides itself on providing ‘beautiful clothes at beautiful prices’, sourced ethically from independent designers around Europe, so we have been targeting everyday mum audiences as well as AB1 readerships for the more luxury items.
We’ve secured coverage on the Mumsnet twitter and instagram pages, UKMums.tv, Little London (print and e-newsletter) and Even Angels Fly blog. We’re in conversations with the luxe gifting initiative for new mums, Bump to Box, which was also started by two first time mums who believe in supporting independent, sustainable brands. Strike look forward to cultivating this relationship into the festive season and new year as well as seeking new partnerships with brands from all walks of the mothering and childcare spectrum.